Experience
Product Designer at Selectra
Jan 19 - Jul 23
Selectra is a leading comparison platform that helps users find the best deals for energy, telecommunications and other home services. The company’s mission is to simplify decision-making for consumers by creating intuitive digital experiences and providing comprehensive comparisons of service providers.
During my time at Selectra, I was part of a team responsible for designing and optimizing web pages dedicated to service providers. This role involved:
Conducting market research, competitive analysis, and user studies to understand consumer behavior and identify improvement opportunities for provider comparison pages.
Designing wireframes, mockups, and interactive prototypes in Figma to create intuitive and visually engaging interfaces.
Collaborating with the development team to ensure seamless implementation of designs that aligned with the company’s strategic goals.
Conducting usability tests to identify pain points in the user journey, iterating designs based on feedback to enhance the overall experience.
Optimizing landing pages for conversion by analyzing performance metrics and incorporating data-driven enhancements.
Product Designer at Novanet
Jan 18 - Dec 18
Designed and developed a mobile application tailored for Spanish football federations, focusing on usability and accessibility to meet the needs of a diverse user base.
Conducted user research and created wireframes, prototypes, and design iterations to deliver intuitive and engaging interfaces.
Collaborated with stakeholders to ensure the app met both business goals and user expectations, resulting in a 20% increase in user satisfaction.
Worked closely with development teams to translate design concepts into functional, high-quality deliverables, ensuring alignment throughout the process.
Led design optimization efforts based on user feedback, improving navigation flow and feature usability.
Junior Product Designer at Fasttrack
April 17 - Dec 17
Started as a Graphic Designer, creating assets for newsletters, banners, and social media campaigns, ensuring consistent branding across all materials. Transitioned to a Junior Product Designer role after three months, focusing on landing pages and email templates designed to maximize user engagement and improve campaign performance.
Designed and tested digital assets for large-scale eCommerce campaigns, adapting designs based on feedback from the marketing team and performance analytics.
Regularly updated and optimized landing pages to improve conversion rates, ensuring the designs met the specific needs of each campaign.
Worked closely with the marketing and development teams to implement functional and visually appealing designs that aligned with business goals.
Graphic Designer Internship at Smooply
Jan 17 - March 17
Development and conceptualization of the brand identity. Posts design, packaging, web design and emailing. Advertising campaigns on Facebook. Edition of images and illustrations.
Tools & Technologies
Figma, Sketch, InVision, Zeplin, Miro, FigJam, Illustrator, Photoshop, Hotjar, Google Analytics, Webflow, Sublime, HTML, CSS, Notion, Jira, Basecamp, Trello, HubSpot, Velaris, Metabase, Intercom
Soft Skills
Empathy, Effective communication, Collaboration, Adaptability, Resilience, Time management, Critical Thinking, Curiosity, Open-Mindedness, Attention to Detail
Education
Intercom
2024
Providing a great customer support experience
· ID de la credencial 120238678
Universidad Europea Miguel de Cervantes
2018
Curso Superior en E-Commerce, Marketing
Antigua Escuela Nacional de Arte
2017
Grado Superior de Diseño, Diseño gráfico